Cavy
Cottage
Cavy
Cottage
Cavy
Cottage
For this project exploring brand identity, I created a fictional guinea pig rescue brand, Cavy Cottage.
Cavy Cottage is a safe, nurturing environment for abandoned, neglected, and surrendered guinea pigs. Their mission is to
rescue, rehabilitate, and rehome guinea pigs while educating the public on responsible guinea pig care and adoption.
With classes, guides, and rehabilitation services, they aim to provide the best support for guinea pigs and the surrounding community.
For this project exploring brand identity, I created a fictional guinea pig rescue brand,
Cavy Cottage.
Cavy Cottage is a safe, nurturing environment for abandoned, neglected, and surrendered guinea pigs. Their mission is to rescue, rehabilitate, and rehome guinea pigs while educating the public on responsible guinea pig care and adoption. With classes, guides, and rehabilitation services, they aim to provide the best support for guinea pigs and the surrounding community.
For this project exploring brand identity, I created a fictional guinea pig rescue brand, Cavy Cottage.
Cavy Cottage is a safe, nurturing environment for abandoned, neglected, and surrendered guinea pigs. Their mission is to rescue, rehabilitate, and rehome guinea pigs while educating the public on responsible guinea pig care and adoption. With classes, guides, and rehabilitation services, they aim to provide the best support for guinea pigs and the surrounding community.
Mark Development
The first step of creating the brand identity was to nail down the icon. After deciding on the name Cavy Cottage, I began to make sketches related to the name and the mission of the brand. I focused on guinea pig imagery, like literal guinea pigs and paw prints, as well as imagery related to "cottage" that would ideally portray a warm, safe, and welcoming place.
I finalized my logo to the one below. The final mark is designed to carry the soft, friendly feeling of the brand, as well as portray the “cottage” with a house visual with smoke billowing out that becomes the face of the guinea pig.
Mark Development
The first step of creating the brand identity was to nail down the icon. After deciding on the name Cavy Cottage, I began to make sketches related to the name and the mission of the brand. I focused on guinea pig imagery, like literal guinea pigs and paw prints, as well as imagery related to "cottage" that would ideally portray a warm, safe, and welcoming place.
I finalized my logo to the one below. The final mark is designed to carry the soft, friendly feeling of the brand, as well as portray the “cottage” with a house visual with smoke billowing out that becomes the face of the guinea pig.
Mark Development
The first step of creating the brand identity was to nail down the icon. After deciding on the name Cavy Cottage, I began to make sketches related to the name and the mission of the brand. I focused on guinea pig imagery, like literal guinea pigs and paw prints, as well as imagery related to "cottage" that would ideally portray a warm, safe, and welcoming place.
I finalized my logo to the one below. The final mark is designed to carry the soft, friendly feeling of the brand, as well as portray the “cottage” with a house visual with smoke billowing out that becomes the face of the guinea pig.
Signature & Icons
I then put the mark and typography together to create the signatures, both a horizontal and
vertical variations. I chose a typeface that was rounded and friendly to match the branding identity,
but still structured and versatile for various uses.
The icons are to be used in various deliverables, including digital and print. They represent the various values of the brand and will be used as both iconography and design elements.
Signature & Icons
I then put the mark and typography together to create the signatures, both a horizontal and
vertical variations. I chose a typeface that was rounded and friendly to match the branding identity, but still structured and versatile for various uses.
The icons are to be used in various deliverables, including digital and print. They represent the various values of the brand and will be used as both iconography and design elements.
Signature & Icons
I then put the mark and typography together to create the signatures, both a horizontal and vertical variations. I chose a typeface that was rounded and friendly to match the branding identity, but still structured and versatile for various uses.
The icons are to be used in various deliverables, including digital and print. They represent the various values of the brand and will be used as both iconography and design elements.
Signature & Icons
I then put the mark and typography together to create the signatures, both a horizontal and vertical variations. I chose a typeface that was rounded and friendly to match the branding identity, but still structured and versatile for various uses.
The icons are to be used in various deliverables, including digital and print. They represent the various values of the brand and will be used as both iconography and design elements.
Photography
Photos that match the values of the brand and provide a look-and-feel for the deliverables.
Photography
Photos that match the values of the brand and provide a look-and-feel for the deliverables.
Photography
Photos that match the values of the brand and provide a look-and-feel for the deliverables.
Branding Applications
Branding Applications
Brand Identity Guide
Brand Identity Guide